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ABOUT US

CELESTIA AI story

Founded in Brussels

Celestia AI has its roots in the bustling European capital of Brussels, Belgium, where a couple of ex-McKinsey & Company Partners and Managers came together with a simple mission: to deliver fast, impactful AI solutions that are fully custom-built for B2B enterprises.

Our experience working with CXOs of large Fortune-500 B2B enterprises inspired us to have the belief that there is conviction around AI, but sometimes there is a lack of clarity on where it can truly deliver performance impact. At Celestia, we are particularly excited about building tools that can deliver tangible impact at scale.

With rapid advances in AI, we can now develop and deploy custom tools at a fraction of the cost, in a fraction of the time, helping clients rapidly capture bottom-line impact. Our founding team and expert network bring extensive experience across Commercial Excellence, Operational Excellence, Procurement and HR topics - both from industry experience and as management consultants to global CXOs.

We're excited to partner with you on this journey!

Founded2025
RootsBrussels, Belgium
FocusCustom B2B AI Tools

THE TEAM

Jimmy Joy

Jimmy Joy

Co-founder

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Formerly Associate Partner at McKinsey & Company, Jimmy is a co-founder of Celestia AI and leads technology innovation.

At McKinsey, Jimmy worked closely with CXOs of Fortune-100 companies, driving large global commercial excellence programs via tech enablement.

Prior to McKinsey, he led various sales and strategy roles at AI, health-tech and media companies.

Jimmy is also an advisor at Venture One / AI71 (UAE's government-owned AI enterprise).

Imane Ajebli

Imane Ajebli

Co-founder

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Formerly Senior Engagement Manager at McKinsey & Company, Imane is a co-founder of Celestia AI and leads client delivery and operations.

At McKinsey, Imane drove large commercial growth and transformation programs across industries, with CXOs of leading companies, as well as governments.

Prior to McKinsey, she worked in the S&OP team of Apple, in the UK.

Imane is also a Professor of Strategy Consulting for Masters students at SKEMA Business School.

OUR WORK

Real impact with measurable outcomes.

Dynamic Pricing Engine
March 2026

Dynamic Pricing Engine

March 2026

Dynamic Pricing Engine

Helping the world’s largest airport infrastructure technology company on developing and deploying machine-learning based pricing transformation program to generate 3-5% EBITDA margin improvement.

Resource Optimization Engine
April 2026

Resource Optimization Engine

April 2026

Resource Optimization Engine

Building a price engine for a UK-based sustainability consulting client by optimizing 30+ key variables like team skills, staffing availability, rate cards, topic expertise, client budget etc. to propose ideal team configurations that maximize client delivery impact and profitability.

RFP Automation Engine
June 2026

RFP Automation Engine

June 2026

RFP Automation Engine

Building an RFP automation engine for 200+ sales team members at a European B2B industrial player. Our custom agentic platform cuts ~25% of RFP time by pre-filling compliance documents with thousands of line items, using agents trained on the client’s knowledge bases and product portals.

Integrated Planning Engine
July 2026

Integrated Planning Engine

July 2026

Integrated Planning Engine

Building an operational excellence prototype to optimize Sales and Operations planning (S&OP) for a USD 1 bn company, by streamlining commercial, operational and procurement decisions to mitigate planning volatility in an increasingly interconnected global supply chain.

Commercial Excellence Engine
July 2026

Commercial Excellence Engine

July 2026

Commercial Excellence Engine

Developing a commercial excellence engine for an iconic PE-owned French kitchen appliances brand for their B2B business to improve profit margins.