ABOUT US
CELESTIA AI story
Celestia AI has its founding roots in the bustling European capital of Brussels, in Belgium, where a couple of ex-McKinsey & Company Partners and Managers came together in the summer of 2025 with a simple mission - a mission to deliver fast, impactful AI solutions that are fully custom-built for B2B enterprises.
Our experience working with CXOs of large Fortune-500 B2B enterprises has been that there is a lot of conviction, but just a shortage of clarity on where can AI really deliver performance impact in the world of B2B. There are solid use-cases across the board (think Service Agents for customer care, or KYC automation in Banking etc.). However, one area that we find particularly exciting is in developing tools that need to be used at scale (e.g., pricing solutions).
Thanks to AI, we can now develop and deploy custom tools at a fraction of the cost and in a matter of weeks to rapidly help our clients capture bottom line impact! Our founding team and network of experts has extensive experience on Commercial Excellence, Operational Excellence, Procurement and Human Relations topics - both in the industry and as management consultants to CXOs globally. And we're excited to partner with you on this journey!
Jimmy Joy
Co-founder
Formerly Associate Partner at McKinsey & Company, Jimmy is a co-founder of Celestia AI and leads technology innovation.
At McKinsey, Jimmy worked closely with CXOs of Fortune-100 companies, driving large global commercial excellence programs via tech enablement.
Prior to McKinsey, he led various sales and strategy roles at AI, health-tech and media companies.
Jimmy is also an advisor at Venture One / AI71 (UAE's government-owned AI enterprise).
Imane Ajebli
Co-founder
Formerly Senior Engagement Manager at McKinsey & Company, Imane is a co-founder of Celestia AI and leads client delivery and operations.
At McKinsey, Imane drove large commercial growth and transformation programs across industries, with CXOs of leading companies, as well as governments.
Prior to McKinsey, she worked in the S&OP team of Apple, in the UK.
Imane is also a Professor of Strategy Consulting for Masters students at SKEMA Business School.
Real impact with measurable outcomes.
Dynamic Pricing Engine
Dynamic Pricing Engine
Helping the world’s largest airport infrastructure technology company on developing and deploying machine-learning based pricing transformation program to generate 3-5% EBITDA margin improvement.
Integrated Planning Engine
Integrated Planning Engine
Building an operational excellence tool to optimize Sales and Operations planning (S&OP) for a USD 1 bn company, by streamlining commercial, operational and procurement decisions to mitigate planning volatility in an increasingly interconnected global supply chain.
RFP Automation Engine
RFP Automation Engine
Building an RFP automation engine to help 200+ sales team members of a European B2B industrial player, to save 10-15% of their working time by agentic pre-filling of client RFP compliance documents that often run into thousands of line items per RFP, by basing it on knowledge bases connected to custom internal client data repositories and internal Product Information portals.
Resource Optimization Engine
Resource Optimization Engine
Building a price engine for a UK-based sustainability consulting client by optimizing 30+ key variables like team skills, staffing availability, rate cards, topic expertise, client budget etc. to propose ideal team configurations that maximize client delivery impact and profitability.
Commercial Excellence Engine
Commercial Excellence Engine
Developing a commercial excellence engine for an iconic PE-owned French kitchen appliances brand for their B2B business to improve profit margins.
Dynamic Pricing Engine
Dynamic Pricing Engine
Helping the world’s largest airport infrastructure technology company on developing and deploying machine-learning based pricing transformation program to generate 3-5% EBITDA margin improvement.
Integrated Planning Engine
Integrated Planning Engine
Building an operational excellence tool to optimize Sales and Operations planning (S&OP) for a USD 1 bn company, by streamlining commercial, operational and procurement decisions to mitigate planning volatility in an increasingly interconnected global supply chain.
RFP Automation Engine
RFP Automation Engine
Building an RFP automation engine to help 200+ sales team members of a European B2B industrial player, to save 10-15% of their working time by agentic pre-filling of client RFP compliance documents that often run into thousands of line items per RFP, by basing it on knowledge bases connected to custom internal client data repositories and internal Product Information portals.
Resource Optimization Engine
Resource Optimization Engine
Building a price engine for a UK-based sustainability consulting client by optimizing 30+ key variables like team skills, staffing availability, rate cards, topic expertise, client budget etc. to propose ideal team configurations that maximize client delivery impact and profitability.
Commercial Excellence Engine
Commercial Excellence Engine
Developing a commercial excellence engine for an iconic PE-owned French kitchen appliances brand for their B2B business to improve profit margins.